Social Media Strategies with Scott Warner of Gigg: How to Get Your Customers Talking

Recently, iHub Utah, the energetic business incubator in Pleasant Grove, hosted a phenomenal workshop featuring Scott Warner, the founder of Gigg. iHub residents and others came together to glean insights on a crucial topic: how to ignite customer engagement and organic brand promotion.

The session buzzed with Scott's signature blend of actionable advice and relatable anecdotes. Here are some key takeaways that resonated with the audience:

• The Power of Conversation:  Scott emphasizes that the holy grail of marketing is getting your customers talking. When your product or service sparks conversations and inspires connections, you've unlocked a goldmine of organic brand promotion.

• Target the Right Influencers:  While big-name influencers have their place, Scott champions the power of micro-influencers. These targeted individuals, with a highly engaged and relevant audience, can become vocal advocates for your brand.
  

• Create a Brand Launchpad:  Don't underestimate the power of a well-executed brand launch event.  Invite your target audience and key influencers to experience your product firsthand and equip them with the tools to spread the word.

• Your Users are Your Marketing Team:  For service-based businesses, the magic lies in empowering your users.  Turn them into brand ambassadors by focusing on crafting exceptional customer experiences that inspire content creation and positive word-of-mouth marketing.

Winning Strategies for Building a Magnetic Brand:

Scott outlined a winning formula for building a brand that resonates:

• Content is King (or Queen):  Focus on creating compelling content that showcases real customer experiences.  Stories are what connect with people, so leverage them to build an emotional connection with your audience.

• Consistency is Key:  Maintain a consistent brand across all your social media channels, including user handles, tone, colors, and themes. This allows your audience to easily find and connect with you. Post content every single day. It is crucial that your customers stay connected with you.

• Put a Face to the Name:  People connect with people! Don't be afraid to put yourself out there. Share your personality, passions (yes, Scott loves cereal!), and what makes your brand unique.

• Embrace Your "Bam Bam":  Think of the iconic pig out front of Bam Bams BBQ.  This quirky mascot is a conversation starter and a constant presence in customer photos.  Find your brand's unique "Bam Bam" to spark social media engagement.

• Platform Powerhouse:

• Instagram Stories:  Scott hails Instagram Stories as the #1 platform for brand storytelling.  Create fun, engaging content that showcases the behind-the-scenes and unique aspects of your brand.

• Twitter:  Perfect for sharing quick thoughts and updates, keep your audience engaged with bite-sized content on Twitter.

• TikTok:  For pure fun and out-of-the-box brand expression, leverage the power of TikTok.

iHub Utah's workshop with Scott Warner was a resounding success, leaving attendees energized with actionable strategies to ignite brand loyalty and organic customer engagement.

Are You Ready to Share Your Expertise?

iHub Utah is constantly seeking industry experts like you to share their knowledge and inspire the next generation of entrepreneurs. If you're passionate about helping businesses thrive, consider joining us for a future workshop!  Contact us today to get involved.